Your whole approach is wrong. Should be like this
<?php
//<!--/* OpenX Local Mode Tag v2.8.1 */-->
define('MAX_PATH', '/kunden/129132_14055/webseiten/ads');
if (@include_once(MAX_PATH . '/www/delivery/alocal.php')) {
if (!isset($phpAds_context)) {
$phpAds_context = array();
}
$phpAds_raw = view_local('', 1, 0, 0, '_blank', '', '0', $phpAds_context, '');
}
echo <<<EOT
<table width="100%" height="180" border="0" cellpadding="0" cellspacing="0" background="http://www.hertha-inside.de/header_new/galerie/header_1024_06.jpg">
<tr>
<td height="180">
<table border="0" cellpadding="0" cellspacing="0">
<tr>
<td width="91" height="93" rowspan="2"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_01.jpg" width="91" height="93"></td>
<td width="169" height="180" rowspan="4"><a href="http://www.hertha-inside.com/4images/" target="_self"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_02.jpg" width="169" height="180" border="0"></a></td>
<td width="7" height="163" rowspan="3"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_03.jpg" width="7" height="163"></td>
<td width="728" height="3" colspan="8"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_04.jpg" width="728" height="3"></td>
<td width="3" height="180" rowspan="4"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_05.jpg" width="3" height="180"></td>
</tr>
<tr>
<td width="728" height="90" colspan="8" background="http://www.hertha-inside.de/header_new/galerie/header_1024_08.jpg">
{$phpAds_raw['html']}
</td>
</tr>
<tr>
<td width="91" height="87" rowspan="2"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_09.jpg" width="91" height="87"></td>
<td width="185" height="70" colspan="3"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_10.jpg" width="185" height="70"></td>
<td width="242" height="70" colspan="3"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_11.jpg" width="242" height="70"></td>
<td width="301" height="70" colspan="2"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_12.jpg" width="301" height="70"></td>
</tr>
<tr>
<td width="75" height="17" colspan="2"><a href="http://www.hertha-inside.de"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_13.jpg" width="75" height="17" border="0"></a></td>
<td width="58" height="17"><a href="http://www.hertha-inside.de/forum/index.php" target="_self"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_14.jpg" width="58" height="17" border="0"></a></td>
<td width="59" height="17"><a href="http://www.hertha-inside.com/4images/" target="_self"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_15.jpg" width="59" height="17" border="0"></a></td>
<td width="58" height="17"><a href="http://www.hertha-inside.de/portal/" target="_self"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_16.jpg" width="58" height="17" border="0"></a></td>
<td width="70" height="17"><a href="http://www.hertha-inside.de/kalender/" target="_self"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_17.jpg" width="70" height="17" border="0"></a></td>
<td width="114" height="17"><a href="http://foerderkreis-ostkurve.de" target="_blank"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_18.jpg" width="114" height="17" border="0"></a></td>
<td width="73" height="17"><a href="http://herthabsc.de/index.php?id=her" target="_blank"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_19.jpg" width="73" height="17" border="0"></a></td>
<td width="228" height="17"><img src="http://www.hertha-inside.de/header_new/galerie/header_1024_20.jpg" width="228" height="17"></td>
</tr>
<tr>
<td width="91" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="91" height="1"></td>
<td width="169" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="169" height="1"></td>
<td width="7" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="7" height="1"></td>
<td width="68" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="68" height="1"></td>
<td width="58" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="58" height="1"></td>
<td width="59" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="59" height="1"></td>
<td width="58" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="58" height="1"></td>
<td width="70" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="70" height="1"></td>
<td width="114" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="114" height="1"></td>
<td width="73" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="73" height="1"></td>
<td width="228" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="228" height="1"></td>
<td width="3" height="1" valign="top"><img src="http://www.hertha-inside.de/header_new/transparent.gif" alt="" width="3" height="1"></td>
</tr>
</table>
</td>
</tr>
</table>
EOT;
?>